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Captions and Accessibility Making video usable.WHY CAPTIONS MATTERMany people watch without sound People with hearing... Choosing a Video Platform Where to put your video.FREE PUBLIC PLATFORMSNo cost, enormous reach, and your video appears... Embedding Video in Your Website Adding it to a page.HOW IT WORKSThe platform provides embed code.You paste it into your page.FOR... Making Video Without Expensive Equipment Practical production.WHAT YOU ACTUALLY NEEDA phone with a decent camera Adequate light Reasonable... Measuring Video Performance Whether it works.WHAT TO MEASUREViews How long people watch Whether they act afterwardsTHE WATCH... Planning a Video Before you record.WHAT TO DECIDEWhat it is for Who watches it What they should do afterwards How... Recording and Editing The practical process.RECORDINGRecord more than you need Pause between sections, so cuts are... Running a Live Session Well During the broadcast.WHAT TO DO AT THE STARTWait a moment for people to join State what the... Setting Up a Live Stream Practical requirements.WHAT YOU NEEDA stable connection with adequate upload speedA device: phone... Storing and Organising Video Managing files.WHAT TO KEEPOriginal footage Edited versions Thumbnails and related assetsWHERENot... Using Video Responsibly What to be careful with.PERMISSIONAnyone identifiable in your video should have... Using the Recording Afterwards Getting more from live content.WHAT TO DO WITH ITPublish the full recording Cut shorter clips for... Video File Formats and Sizes Technical basics.WHAT FORMAT TO USEMP4, for almost everything.Widely supported and efficient.WHAT... Video Meetings and Client Calls Using video for business conversations.WHEN VIDEO IS BETTER THAN A CALLFirst meetings Anything... Video and Live Streaming: Everything That Matters, Briefly The whole category in one page.THE MOST IMPORTANT POINTNever host video on your hosting... Video and Page Speed The performance cost.WHAT AN EMBEDDED VIDEO COSTSCode loaded from the platform Additional... Video and Search Visibility Being found.WHAT SEARCH ENGINES READThe text around the video The title and description A... Video for Data-Conscious Audiences Nigerian viewing realities.THE CONSTRAINTMany viewers pay for data.Video is the most expensive... Video for Products and Services Commercial video.FOR PRODUCTSShow it in use Show its size against something recognisable Show the... What Video Is Actually Useful For Choosing when to use it.WHERE VIDEO WORKS BETTER THAN TEXTShowing a process Showing a place or a... Whether to Stream Live Deciding.WHEN LIVE WORKSEvents people want to attend and cannot Question and answer sessions... Why Not to Host Video on Your Hosting Account The most important point.WHAT PEOPLE TRYUploading video files to their website and serving them...
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