Making video usable.
WHY CAPTIONS MATTER
Many people watch without sound People with hearing difficulty need them They improve comprehension generally
WHERE VIDEO IS WATCHED WITHOUT SOUND
Public places Work Anywhere people scroll
WHAT THAT MEANS
A video relying entirely on speech is ignored by many viewers.
HOW TO ADD CAPTIONS
Platforms generate them automatically.
Check and correct them. Automatic captions contain errors, particularly with names and accents.
WHAT ELSE HELPS
Text on screen for key points A written summary alongside Describing what is shown, for viewers who cannot see it
FOR ACCENTS
Automatic captioning is less accurate with some accents.
Check yours specifically.
WHAT TO PROVIDE
A transcript, for longer content.
Searchable, and useful to people who prefer reading.
WHAT THAT ALSO GIVES YOU
Text search engines can read.
WHAT TO AVOID
Publishing without checking captions.
Incorrect captions are worse than none.
