Technical basics.
WHAT FORMAT TO USE
MP4, for almost everything.
Widely supported and efficient.
WHAT AFFECTS FILE SIZE
Resolution Length Quality settings Frame rate
WHAT RESOLUTION TO USE
Higher is not always better.
For web video, a moderate resolution is frequently sufficient and far smaller.
WHY THAT MATTERS
Larger files take longer to upload and cost viewers more data.
WHAT PLATFORMS DO
Re-encode your upload into several qualities.
So uploading a very large file is unnecessary beyond a point.
WHAT TO UPLOAD
Good quality, without being excessive.
FOR STORAGE
Keep your originals somewhere safe.
Platforms are not archives.
WHAT TO BACK UP
Original footage and edited versions.
WHAT NOT TO DO
Delete originals after uploading Store the only copy on one device
FOR VERY LARGE FILES
Share by link rather than attaching to email.
