Deciding.
WHEN LIVE WORKS
Events people want to attend and cannot Question and answer sessions Launches and announcements Training with interaction
WHEN RECORDED IS BETTER
Anything that can be prepared Anything people will watch later Anything where mistakes matter
WHAT LIVE OFFERS
Interaction Urgency Authenticity
WHAT IT COSTS
Everything must work at once Mistakes are public Connection problems are visible
THE CONNECTION POINT
Live streaming requires a stable connection with sufficient upload speed.
That is a real constraint here.
WHAT TO TEST FIRST
A private stream, to confirm your connection sustains it.
WHAT TO PREPARE
A fallback if the connection fails Someone to monitor comments
WHAT MOST BUSINESSES SHOULD DO
Record and publish rather than stream.
Lower risk, better result, watchable later.
WHEN LIVE IS WORTH IT
When the interaction is the point.
