Commercial video.
FOR PRODUCTS
Show it in use Show its size against something recognisable Show the details a photograph cannot
WHAT THAT SOLVES
The questions that prevent purchase.
FOR SERVICES
Show the work being done Show before and after Show your premises and team
WHY THAT WORKS
It demonstrates you are real and capable.
Particularly valuable for a business customers have not used before.
FOR DEMONSTRATIONS
Short, focused on one thing.
Not a complete tour.
WHAT TO INCLUDE
What it is Who it suits What it costs, or where to find out What to do next
WHAT TO AVOID
Claims you cannot support Showing results that are not typical Overstating
FOR TESTIMONIALS
Only genuine customers, with permission.
Never scripted or performed.
WHERE TO USE PRODUCT VIDEO
On the product page, alongside images.
WHAT TO MEASURE
Whether pages with video convert better.
