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Arranging the Shop Layout and presentation.WHAT LAYOUT AFFECTSWhat customers see How long they stay What they buy... Choosing a Point of Sale System The system behind the counter.WHAT IT MUST DORecord every sale Handle payments Track stock... Choosing a Retail Location Where the shop sits.WHY IT MATTERS MORE THAN ALMOST ANYTHINGRetail depends on people passing, and... Deciding What to Stock Range and assortment.WHAT TO ESTABLISHWho your customers are What they come for What they buy... Growing a Retail Business More stock, more space, more shops.WHAT GROWTH OPTIONS EXISTSelling more from the same shop... Handling Cash and Payments Money at the counter.WHAT PAYMENT METHODS TO ACCEPTCash Cards Transfers Whatever your customers... Handling Difficult Situations in a Shop Problems on the floor.WHAT SITUATIONS ARISEAngry customers Suspected theft Payment disputes... Handling Seasonal and Promotional Trading Peaks and campaigns.WHAT SEASONALITY DOESConcentrates sales into periods, with quiet times... Managing Retail Staff Who works the floor.WHAT MAKES RETAIL STAFFING DIFFICULTDemand varying by hour Long opening hours... Managing Retail Stock Accurately Knowing what you have.WHY IT MATTERSStock is the largest asset and the largest source of... Managing Suppliers and Buying Getting stock in.WHAT TO ESTABLISH ABOUT EACH SUPPLIERWhat they supply Prices, and how they... Preventing Loss and Theft Where stock disappears.WHAT SHRINKAGE ISStock unaccounted for.WHAT CAUSES ITCustomer theft Staff... Pricing in Retail Setting what you charge.WHAT TO BASE PRICE ONWhat the market will pay, and what you need.WHAT NOT... Retail and Point of Sale: Everything That Matters, Briefly The whole category in one page.FOUR LEVERS DRIVE RETAIL REVENUE: TRAFFIC, CONVERSION, TRANSACTION... Selling Online Alongside a Shop Adding a second channel.WHAT IT PROVIDESReach beyond passing trade Sales outside opening hours... Serving Customers in a Shop What happens on the floor.WHAT CUSTOMERS WANTTo be acknowledged To find what they need To be... Understanding Retail Compliance The rules that apply.WHAT COMMONLY APPLIESBusiness registration Premises registration with the... Understanding Retail Economics How a shop makes money.WHAT DRIVES REVENUEHow many people enter What proportion buy What they... Understanding Stock Turnover and Cash How quickly stock becomes money.WHAT STOCK TURNOVER MEASURESHow many times you sell through your... Using Retail Data What the till tells you.WHAT THE SYSTEM RECORDSEvery transaction What sold, when At what price...

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