More stock, more space, more shops.
WHAT GROWTH OPTIONS EXIST
Selling more from the same shop Extending the range Adding online Extending hours Opening another location
WHAT TO EXHAUST FIRST
The existing shop.
WHY
It requires no additional fixed cost.
HOW
Improve conversion, transaction value and repeat custom.
WHAT TO ESTABLISH BEFORE A SECOND LOCATION
Whether the first works without you Whether you have the cash Whether the systems would support two
WHAT SYSTEMS MEANS
Stock, sales recording, cash handling and reporting that work across sites.
WHY THEY MATTER
Managing a second site without them is impossible.
WHAT A SECOND SITE REQUIRES
Its own stock, which is cash Its own staff Its own manager, with authority Its own permits
WHAT TO PLAN FOR
An establishment period with losses.
WHAT COMMONLY FAILS
Assuming the second location performs like the first Underestimating stock required Dividing attention
WHAT TO ASSESS INDEPENDENTLY
The new location, using the same analysis as the first.
WHAT TO STANDARDISE
Procedures, pricing and presentation.
WHAT TO MEASURE ACROSS SITES
Sales, margin, shrinkage and staff turnover, comparably.
WHAT TO PROTECT
The original shop.
