Knowledgebase

Categories

Articles

Advertising Without a Big Budget Small-scale approaches.WHAT SMALL BUDGETS CAN DOTest whether demand exists Cover a narrow area or... Advertising on WhatsApp and Messaging Where Nigerian customers are.WHY IT MATTERS HEREMany customers prefer messaging to forms or... Choosing Search Terms What to bid on.WHAT TO START WITHTerms describing exactly what you sell.Not broad category... Choosing Where to Advertise Which platforms.SEARCH ADVERTISINGAds shown when someone searches.The person is actively looking.... Common Advertising Mistakes What goes wrong.ADVERTISING BEFORE THE SITE CONVERTSPaying for the same failure at scale.NO... Controlling Advertising Costs Not overspending.WHAT TO SETA daily budget A maximum cost per click Times and days when ads show... Creating Social Ads What works.WHAT MATTERS MOSTThe image or video.That is what stops the scroll.WHAT WORKSReal... Defining an Audience Who sees your ads.THE STARTING POINTYour actual customers.Who are they, where are they, what are... How Search Advertising Works The mechanics.WHAT HAPPENSYou choose searches you want to appear for You set what you will pay... How Social Advertising Works The mechanics.WHAT HAPPENSYou define an audience You create an ad The platform shows it to people... Improving Advertising Performance Making it work better.WHERE THE GAINS AREThe landing page, usually.Improving conversion reduces... Landing Pages for Ads Where the click goes.THE RULEThe landing page must deliver what the ad promised.WHAT BREAKS... Managing Search Campaigns Ongoing work.WHAT TO DO WEEKLYReview the actual searches that triggered ads Add negative terms... Managing Social Campaigns Ongoing work.WHAT TO CHECKSpend against results Which ads perform Whether the audience is being... Measuring Advertising Results What to track.THE ESSENTIAL FIGURESSpend Enquiries or sales produced Cost per enquiry Whether... Paid Advertising: Everything That Matters, Briefly The whole category in one page.BEFORE SPENDING ANYTHINGConfirm your site already converts the... Retargeting Visitors Advertising to people who already visited.WHAT IT ISShowing ads to people who visited your site... Setting an Advertising Budget What to spend.WHAT TO START WITHAn amount you can lose entirely without harm.The first month is... Should You Advertise at All? An honest assessment.WHEN ADVERTISING MAKES SENSEYour site converts visitors into enquiries... Tracking Conversions From Ads Connecting spend to results.WHY IT MATTERSWithout it, you know what you spent and not what you... What a Customer Is Worth to You The number everything depends on.WHY YOU NEED ITWithout it, you cannot tell whether advertising... What to Fix Before Advertising Preparation.THE LANDING PAGEWhere the ad sends people.Must answer what the ad promised,... When to Stop Advertising Recognising failure.THE SIGNSCost per enquiry consistently above what a customer is worth No... Writing Search Ads What the ad says.WHAT AN AD MUST DOMatch the search State what you offer Give a reason to...

Back

Are you happy with your experience? Leave us a review on Trustpilot.