Where the click goes.
THE RULE
The landing page must deliver what the ad promised.
WHAT BREAKS IT
Sending every ad to the homepage A page that does not mention what the ad offered Requiring the visitor to search for what they clicked for
WHAT A GOOD LANDING PAGE HAS
The offer, stated immediately What it costs, or a range Why you
How to act: a form, a number, a WhatsApp link
Proof: address, reviews, photographs
WHAT TO REMOVE
Navigation that leads away Anything distracting from the action Long preamble
FOR MOBILE
Most clicks are on phones.
The action must be reachable without scrolling far.
A tappable phone number and WhatsApp link.
SPEED
You paid for the click. A slow page wastes it.
MATCHING THE MESSAGE
The ad's words should appear on the page.
That reassures the visitor they are in the right place.
WHAT TO TEST
Click your own ad on your phone and see what happens.
