Where Nigerian customers are.
WHY IT MATTERS HERE
Many customers prefer messaging to forms or calls.
An ad leading to a WhatsApp conversation frequently converts better than one leading to a website.
HOW IT WORKS
Social platforms offer ad actions that open a message conversation.
WHAT THAT REMOVES
The step of visiting a site, finding contact details and acting.
WHAT TO PREPARE
A greeting message Answers to the common first questions Someone available to respond
THAT LAST POINT
An ad producing messages nobody answers is wasted money and a damaged reputation.
RESPONSE TIME
Minutes, ideally. Certainly within the hour.
WHAT TO MEASURE
Messages received, and how many become customers.
WHAT TO AVOID
Running message ads when you cannot respond Automated replies that do not help
FOR BUSINESSES WITHOUT A GOOD WEBSITE
Message ads can work where website ads would not.
Though a site that works is still worth building.
