What works.
WHAT MATTERS MOST
The image or video.
That is what stops the scroll.
WHAT WORKS
Real photographs of your actual products or work Clear, well-lit, showing one thing Something recognisable in the first moment
WHAT DOES NOT
Generic stock images Cluttered graphics Text-heavy images
THE TEXT
Short. The first line determines whether the rest is read.
State what it is and who it is for.
FOR VIDEO
The first few seconds decide everything.
Most are watched without sound. Make it work silently.
THE ACTION
One clear thing to do.
Message us, shop now, call.
FOR NIGERIAN AUDIENCES
A WhatsApp action frequently outperforms a website click.
People are more willing to message than to fill a form.
WHAT TO TEST
Different images, same text.
Image differences usually matter more than text differences.
