Small-scale approaches.
WHAT SMALL BUDGETS CAN DO
Test whether demand exists Cover a narrow area or a few specific searches Retarget people who already visited
WHAT THEY CANNOT
Compete on broad competitive terms Build awareness at scale
WHERE TO CONCENTRATE
The narrowest, highest-intent searches.
A few searches where the person is ready to buy.
RETARGETING
The most efficient use of a small budget.
A small audience of people who already visited, at low cost.
SCHEDULING
Run ads only when you can answer.
FOR LOCAL BUSINESSES
Tight location targeting makes a small budget go further.
WHAT TO AVOID
Spreading a small budget across platforms Broad targeting Competing for general terms
WHAT ELSE TO CONSIDER
For very small budgets, content and local listings frequently produce more than advertising.
Advertising suits businesses that already convert and want more volume.
