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Analytics and Visitor Privacy Obligations when measuring.WHAT ANALYTICS COLLECTSInformation about your visitors: pages viewed,... Analytics: Everything That Matters, Briefly The whole category in one page.MEASURE OUTCOMES, NOT TRAFFICEnquiries and sales. A thousand... Auditing What Is Tracking on Your Site Finding what you have installed.WHY AUDITSites accumulate tracking scripts: analytics,... Bots and Analytics Traffic that is not human.WHAT BOTS AREAutomated requests: crawlers, scrapers, scanners,... Excluding Your Own Traffic Keeping data clean.WHY IT MATTERSOn a small site, your own visits can be a large proportion of... Finding Content Opportunities Using data to decide what to write.WHERE THE OPPORTUNITIES ARESearches where you appear low... Improving Pages That Underperform Fixing what does not work.HOW TO FIND THEMHigh traffic, low conversion.Those are your biggest... Measuring Marketing Campaigns Whether promotion works.WHAT TO SET UP BEFORE A CAMPAIGNA way to identify traffic from it... Measuring Without Analytics Tools Simpler approaches.WHAT CPANEL PROVIDESVisitor statistics from server logs.No script, no privacy... Mobile Versus Desktop Performance Comparing the two.WHY COMPAREMost Nigerian visitors are on phones.If mobile performs worse, that... Reporting on Website Performance Summarising for yourself or others.WHAT A USEFUL REPORT CONTAINSEnquiries or sales this period... Setting Realistic Targets What to aim for.WHAT TO BASE TARGETS ONYour own previous figures.Not industry averages, which... Setting Up Search Console The free tool most sites ignore.WHAT IT DOESShows how your site appears in search Which searches... Tracking Enquiries and Conversions Measuring what matters.WHAT A CONVERSION ISA visitor doing the thing you wanted: contacting you,... Turning Data Into Decisions What to actually do.THE PROBLEMMost businesses look at analytics occasionally and change... Understanding Conversion Rates The proportion who act.WHAT IT ISVisitors who did what you wanted, as a proportion of all... Understanding Search Data What Search Console shows.WHAT TO LOOK ATWhich searches show your site How often you appear How... Understanding Traffic Sources Where visitors come from.THE MAIN CATEGORIESSearch: from search enginesDirect: typed your address... Understanding Visitor Behaviour What people do on your site.WHAT TO LOOK ATWhich pages they visit In what order Where they... Understanding Which Pages Perform Finding what works.WHAT TO LOOK ATWhich pages receive the most visits Which pages visitors arrive... What to Measure and What to Ignore Choosing your numbers.WHAT MATTERSEnquiries and sales Where those came from Which pages produce... Why Measure Your Website at All What measurement is for.WHAT IT TELLS YOUWhether anyone visits Where they come from What they do... Why Your Analytics Numbers Look Wrong Common data problems.THE NUMBERS ARE TOO HIGHYour own visits are counted Bot traffic is included...

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