Fixing what does not work.
HOW TO FIND THEM
High traffic, low conversion.
Those are your biggest opportunities.
WHAT TO CHECK ON SUCH A PAGE
Does it answer the question that brought the visitor? Is the next step obvious? Is contacting you easy? Does it work on a phone? Does it load quickly?
THE NEXT STEP POINT
Many pages inform and then stop.
Every page should make the next action clear.
WHAT TO ADD
A clear action: contact, buy, read more
Your phone number or WhatsApp link Answers to the obvious follow-up questions
WHAT TO REMOVE
Anything that distracts from the action Long preamble before the useful content
FOR CONTENT PAGES
The visitor came for an answer. Give it early.
Then offer the next step.
HOW TO TEST
Change one element. Measure for a month. Compare.
WHAT TO PRIORITISE
Pages already receiving traffic.
