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Auditing What Is Tracking on Your Site Print

  • analyticsmeasuringwebsite, analytics, performance, plugins, themes, guide, howto, solution
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Finding what you have installed.

WHY AUDIT

Sites accumulate tracking scripts: analytics, advertising pixels, chat widgets, social embeds.

Each collects data and slows your site.

WHAT TO LOOK FOR

Analytics services Advertising pixels Social platform scripts Chat widgets Heat mapping tools Anything a former developer installed

HOW TO FIND THEM

Check your plugins Check your theme settings View the page source and look for external scripts

WHAT YOU WILL FIND

Scripts for services you no longer use Duplicates Things nobody can account for

WHAT TO REMOVE

Anything not in active use.

WHY IT MATTERS

Speed, privacy obligations, and your visitors' data going to services you did not intend.

WHAT TO UPDATE AFTERWARDS

Your privacy notice, to reflect what is actually there.

HOW OFTEN

Annually, and after any developer works on the site.


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