Finding what works.
WHAT TO LOOK AT
Which pages receive the most visits Which pages visitors arrive on Which pages precede an enquiry
THAT LAST ONE MATTERS MOST
The pages people read before contacting you are your most valuable.
WHAT PEOPLE ASSUME
That the homepage is where visitors arrive.
Frequently it is not. Search sends people to specific pages.
WHAT TO DO ABOUT THAT
Every page should work as an entry point.
Someone arriving on a product or article page should be able to understand who you are and how to contact you.
WHAT TO CHECK
Whether high-traffic pages lead anywhere.
A popular page with no next step is a missed opportunity.
FOR PAGES WITH NO TRAFFIC
Either nobody searches for that, or the page is not findable.
Search Console tells you which.
WHAT TO IMPROVE FIRST
The pages that already receive traffic.
Improving a page nobody visits achieves nothing.
