Measuring what matters.
WHAT A CONVERSION IS
A visitor doing the thing you wanted: contacting you, buying, subscribing.
WHY TRACK IT
Without it, you cannot tell which traffic is worth having.
HOW TO TRACK A FORM SUBMISSION
Send the visitor to a thank you page after submission Record a conversion when that page loads
That is the simplest reliable method.
HOW TO TRACK A PHONE CALL
Harder. Options include a separate number for the website, or recording taps on a phone link.
FOR WHATSAPP
Record clicks on your WhatsApp link.
Many Nigerian enquiries arrive that way and go entirely unmeasured.
WHAT THIS ENABLES
Knowing which pages and which sources produce enquiries.
That is the only basis for deciding where to put effort.
THE MANUAL ALTERNATIVE
Ask every enquirer how they found you, and record it.
Less precise, and better than nothing.
WHAT TO SET UP FIRST
Form submissions. The rest can follow.
