Everything people find about you.
WHAT MAKES IT UP
Reviews on search and business profiles Comments on social media Mentions in groups and forums What your own site says What former customers and staff say Search results for your business name
WHY IT MATTERS
Customers check before buying, almost always.
For a purchase of any size, they will search your name.
WHAT THEY ARE LOOKING FOR
Whether you are real Whether others were satisfied Whether problems were handled
THAT LAST ONE MATTERS MOST
A business with no complaints looks untested.
A business that handled complaints well looks reliable.
WHAT YOU CONTROL
Your own content How you respond What you do to prevent complaints
WHAT YOU DO NOT
What others write.
WHERE TO START
Search your own business name and see what a customer sees.
Most owners have never done it properly.
