Getting them honestly.
WHEN TO ASK
Immediately after a good experience.
Satisfaction fades quickly.
HOW TO ASK
Directly, briefly, with a link.
"If you were happy with the work, a short review would really help us. Here is the link."
WHAT MAKES IT WORK
Timing A direct link, not instructions to find the page Asking on a channel they use
FOR NIGERIAN CUSTOMERS
A WhatsApp message with the link works far better than email.
WHO TO ASK
Customers who expressed satisfaction.
WHAT NOT TO DO
Offer payment or discounts for reviews Ask only people you expect to be positive, in a way that filters complaints Ask repeatedly
THAT SECOND POINT
Screening customers to prevent negative reviews is prohibited on most platforms.
HOW MANY WILL
A small proportion of those asked.
Consistency is what accumulates them.
WHAT TO BUILD IN
Asking as a routine step in completing work.
