The platforms that matter.
YOUR BUSINESS PROFILE
The most important for most local businesses.
Appears directly in search results.
SOCIAL PLATFORMS
Recommendations and comments function similarly.
MARKETPLACES
If you sell on one, ratings affect your visibility there directly.
INDUSTRY PLATFORMS
Some sectors have their own.
LOCAL GROUPS
Where recommendations are requested and given.
Frequently the most influential here, and not something you control.
WHAT TO PRIORITISE
Your business profile, first.
Then wherever your customers actually look.
WHAT NOT TO DO
Spread effort across every platform.
Two or three maintained beats ten neglected.
FOR WORD OF MOUTH
Still the largest factor for most Nigerian businesses.
Reviews support it rather than replacing it.
WHAT TO MONITOR
Everywhere your name might appear, periodically.
