Removing friction.
THE PROBLEM
Most people who intend to leave a review do not.
The process is too much effort.
WHAT TO PROVIDE
A direct link straight to the review form.
Not your profile, not instructions.
WHERE TO GET THE LINK
Your business profile provides one for sharing.
WHERE TO PUT IT
In your follow-up message On a card handed over with the work In your email signature On your invoice or receipt
THE CARD APPROACH
For businesses that meet customers in person, a small card with a short link or code works well.
WHAT TO SAY
One sentence, and the link.
Not a paragraph explaining why reviews matter to you.
WHAT MAKES PEOPLE ABANDON
Having to create an account Not finding the right business A long form
WHAT YOU CAN CONTROL
Getting them to the right place in one tap.
WHAT TO TEST
Follow your own link on a phone and see how many steps it takes.
