Realistic expectations.
WHAT PEOPLE HEAR ABOUT
The exceptional sales.
WHAT THEY DO NOT HEAR ABOUT
The vast majority that never sell.
WHAT MOST DOMAINS ARE WORTH
Little or nothing.
WHAT DETERMINES A PRICE
What a specific buyer will pay How much they need it Whether alternatives exist
THE ALTERNATIVES POINT
If a buyer can register something almost as good for the registration fee, your name is worth little.
WHAT TO RESEARCH
Actual completed sales of comparable names.
Several services publish sale data.
WHAT NOT TO RELY ON
Automated valuations.
They are frequently wildly inaccurate in both directions.
WHAT ASKING PRICES TELL YOU
Nothing. Anyone can ask any price.
WHAT COMPLETED SALES TELL YOU
What someone actually paid.
WHAT TO EXPECT
Most domains in a portfolio never sell.
A small number carry the whole return, if any.
WHAT TO PLAN FOR
Holding costs across many years.
