What buyers pay for.
WHAT MAKES A DOMAIN VALUABLE
Someone wants it specifically.
THAT IS THE WHOLE ANSWER
WHY SOMEONE WANTS IT
It matches their business name It matches what they sell It is short and memorable It has established traffic or links It carries the extension their market expects
WHAT DOES NOT MAKE A DOMAIN VALUABLE
That you like it That it contains words with high search volume That an automated valuation says so That it is available
THAT LAST ONE
If it is available, nobody has wanted it enough to register it.
That is information.
WHAT COMMANDS THE HIGHEST PRICES
Short, single-word names in established extensions Exact matches for valuable commercial terms Names a specific company genuinely needs
THE SPECIFIC COMPANY POINT
A name matching a growing business is worth what they will pay, not a market rate.
WHAT DETERMINES A SALE
Finding the person who needs it.
