The cheapest acquisition.
WHAT IS AVAILABLE
Whatever nobody has registered.
WHY THAT IS A WARNING
The best names were taken long ago.
Availability usually means low demand.
WHEN REGISTRATION MAKES SENSE
A new extension opening A genuinely good name nobody noticed A name matching an emerging term Protecting your own business name
THAT LAST ONE
The most legitimate reason most businesses register additional names.
WHAT TO AVOID
Long names Hyphens and numbers Deliberate misspellings Names only meaningful to you Bulk registration of combinations
THE BULK REGISTRATION TRAP
Registering many similar names produces renewal costs and no sales.
WHAT TO CHECK BEFORE REGISTERING
Whether anyone would plausibly want it Whether a similar name is already in use Whether it infringes an existing trademark
THAT LAST POINT
Registering a name matching an established brand invites a dispute you will lose.
WHAT TO DO
Register few, deliberately.
