What a portfolio actually costs.
WHAT YOU PAY
Registration, annually, for every name Renewal increases over time Any privacy or protection services Marketplace listing fees, in some cases Commission on any sale
THE COMPOUNDING POINT
A portfolio's cost is the number of names multiplied by years held.
That accumulates quickly.
WHAT PEOPLE UNDERESTIMATE
How long they will hold names before selling, if ever.
WHAT TO CALCULATE
Your total annual renewal cost Multiplied by the years you expect to hold
Against what you realistically expect to receive.
WHAT THAT REVEALS
For many portfolios, the holding cost exceeds any plausible return.
WHAT TO DO ABOUT IT
Hold fewer, better names Drop names that have not attracted interest Set a limit on your annual renewal spend
THE DROP DECISION
Painful, and necessary.
A name nobody has enquired about in three years is unlikely to sell.
WHAT TO TRACK
Every name, its cost to date, and any interest received.
