Local conditions.
WHAT EXTENSIONS MATTER HERE
Nigerian extensions, for businesses serving the local market Global extensions, for wider ambitions
Many businesses want both.
WHAT DRIVES LOCAL DEMAND
Businesses registering formally Businesses moving online Businesses protecting their name
WHAT THAT MEANS
Names matching registered business names have buyers.
WHAT TO UNDERSTAND
The local market is smaller than global markets.
Prices are correspondingly lower, and so is liquidity.
WHAT SELLS
Names matching real businesses Names describing common local services Short memorable names
WHAT DOES NOT
Speculative combinations nobody searches for Names only meaningful to you
WHAT TO BE REALISTIC ABOUT
How long a sale takes What local buyers will actually pay
WHAT TO RESEARCH
What comparable names have actually sold for.
Not what people are asking.
WHAT TO AVOID
Assuming global prices apply locally.
