Ongoing work.
WHAT TO CHECK MONTHLY
New reviews, and respond to them Search results for your business name Social mentions Marketplace ratings, if applicable
WHAT TO CHECK QUARTERLY
Review count and average, against the previous quarter Complaint themes Whether listings are current
WHAT TO TRACK
Reviews received per month Rating over time Complaint reasons
WHAT A DECLINING RATING MEANS
Something changed in delivery.
Investigate rather than managing the reviews.
WHAT A STATIC REVIEW COUNT MEANS
You stopped asking.
WHAT TO SET UP
Alerts for your business name, imperfect as they are A routine of checking
WHO SHOULD DO IT
Someone specific. Otherwise it does not happen.
WHAT TO RECORD
Complaints and their resolution.
That record shows patterns and protects you if a dispute escalates.
