Putting them to work.
WHERE TO USE THEM
Your website Social posts Quotes and proposals Your business profile
HOW TO USE THEM PROPERLY
Quote accurately Attribute as the reviewer allowed Link to the source where possible
THE LINKING POINT
Testimonials with no verifiable source are discounted by readers.
A link to the actual review is far more credible.
WHAT TO SELECT
Reviews mentioning specific things: the problem solved, the speed, the outcome.
Not generic praise.
WHERE TO PUT THEM ON YOUR SITE
Near the point of decision: service pages, contact page, product pages.
Not only on a testimonials page nobody visits.
WHAT NOT TO DO
Edit reviews to improve them Invent them Use them without permission where permission is required
FOR PHOTOGRAPHS OF CUSTOMERS
Ask first, always.
WHAT WORKS BEST
A review alongside a photograph of the actual work it refers to.
WHAT TO REFRESH
Old testimonials. Recent ones carry more weight.
