After something goes wrong.
WHAT CAUSES THEM
A serious failure affecting several customers A public dispute A period of poor service A security incident
WHAT TO DO FIRST
Fix the underlying problem.
Reputation management without fixing the cause fails.
WHAT TO DO SECOND
Address it publicly, briefly and honestly.
What happened, what you did, what changed.
WHAT NOT TO DO
Ignore it and hope Deny it Attempt to suppress discussion
WHAT HONESTY ACHIEVES
Most customers accept a genuine failure acknowledged and corrected.
What they do not accept is evasion.
WHAT TO DO THIRD
Rebuild through genuine reviews and consistent delivery.
HOW LONG
Months. There is no fast route.
WHAT HELPS
A history of good reviews before the problem Visible correction Time
WHAT TO AVOID
Services promising rapid reputation repair.
Most produce fake content that makes matters worse.
WHAT TO MEASURE
Whether enquiries recover.
