Starting with nothing.
THE PROBLEM
No reviews, no history, no evidence.
Customers hesitate.
WHAT TO DO FIRST
Get your first reviews from your first customers.
Ask every one.
WHAT ELSE BUILDS CREDIBILITY
A complete business profile with photographs A real address and phone number Photographs of actual work Registration details, if registered An informative about page
THE PHOTOGRAPH POINT
For a new business, photographs of real work are the strongest evidence available.
WHAT NOT TO DO
Invent testimonials Claim experience you do not have Buy reviews
THAT LAST ONE
Particularly damaging for a new business, since a sudden cluster of reviews is conspicuous.
WHAT TO ACCEPT
Slow accumulation.
WHAT COMPENSATES MEANWHILE
Being responsive and reachable.
A new business that answers immediately competes well against an established one that does not.
HOW LONG IT TAKES
Months to establish a credible base.
