Managing your search results.
WHY IT MATTERS
Customers search your business name before deciding.
What appears shapes their decision.
WHAT SHOULD APPEAR
Your own site Your business profile Your social profiles Positive mentions
WHAT YOU CONTROL
Your own site, which should rank first for your name Your profiles, which you maintain Your content
HOW TO ENSURE YOUR SITE RANKS FOR YOUR NAME
It usually does. If not, check indexing and that your business name appears on the site.
WHAT TO DO ABOUT UNWANTED RESULTS
Frequently they cannot be removed.
What you can do is ensure enough positive results exist that they are pushed down.
HOW
Maintain profiles Publish content Keep listings current
WHAT NOT TO DO
Attempt to have legitimate criticism removed Use services promising to remove results
FOR GENUINELY DEFAMATORY CONTENT
Take advice. There may be remedies.
WHAT TO CHECK
Search your name monthly and see the first page.
