When the review is not genuine.
WHAT COUNTS
A review from someone who was never a customer A competitor Abusive content Content unrelated to your business A review intended to damage you
WHAT DOES NOT COUNT
A genuine customer's honest bad experience.
Unwelcome is not the same as false.
WHAT TO DO
Report it through the platform's process State the grounds specifically Provide evidence where you can
WHAT TO EXPECT
Removal is not guaranteed and frequently takes time.
WHAT TO DO MEANWHILE
Respond publicly, factually, without hostility.
"We have no record of this transaction. Please contact us so we can look into it."
That reads well to others.
WHAT NOT TO DO
Accuse publicly Argue at length Retaliate
FOR A CAMPAIGN OF FALSE REVIEWS
Report them, document them, and take advice if it is serious.
WHAT PROTECTS YOU BEST
Volume of genuine reviews.