Low response rates.
WHAT IS NORMAL
Most customers do not leave reviews, even when satisfied.
WHAT IMPROVES IT
Asking at the right moment A direct link Asking on a channel they use Asking in person where possible
THE IN-PERSON ASK
Substantially more effective than a message.
WHAT ELSE TO TRY
Asking a specific person rather than broadcasting Making it clear it takes a minute Explaining briefly that it helps a small business
WHAT NOT TO DO
Incentivise with payment or discounts Nag Write them yourself
THAT LAST ONE
Discovered more often than people expect, and it destroys credibility.
FOR CUSTOMERS WHO SAY THEY WILL AND DO NOT
One gentle reminder is acceptable. Not more.
WHAT TO ACCEPT
A slow accumulation.
Ten genuine reviews over a year beats twenty fake ones.
WHAT MATTERS MORE
That the ones you have are recent and responded to.
