The foundation of pricing.
WHAT HAPPENS WITHOUT IT
You price by guessing, or by copying a competitor.
Both can leave you selling at a loss without knowing.
WHAT YOU NEED TO KNOW
What each sale costs you directly What your business costs to run regardless of sales How many sales you need to cover that
THE COMMON MISTAKE
Counting only the obvious cost.
For a product, the purchase price. For a service, nothing.
WHAT GETS MISSED
Delivery and packaging Payment gateway fees Returns and wastage Your own time The cost of running the business at all
WHY IT MATTERS
A business can grow revenue and lose money.
More sales at a negative margin makes the position worse, not better.
WHAT TO DO FIRST
Calculate the true cost of one sale.
Then everything else becomes a decision rather than a hope.
