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Viewing articles tagged 'conversionlandingpages'

Building Trust on a Page Why visitors hesitate.WHAT REASSURESA physical address A phone number that is answered Real... Calls to Action Telling visitors what to do.WHAT A CALL TO ACTION ISThe thing you want the visitor to do, stated... Common Conversion Mistakes What goes wrong.NO CLEAR ACTIONThe page informs and stops.CONTACT DETAILS HARD TO... Conversion for Service Businesses Enquiries rather than sales.WHAT CONVERTSBeing contactable Answering the question before they ask... Conversion for Shops Where sales are lost.THE KEY POINTS OF LOSSProduct page to cart Cart to checkout Within the... Conversion: Everything That Matters, Briefly The whole category in one page.THE PRINCIPLEDoubling conversion has the same effect as doubling... Finding Where Visitors Drop Off Locating the problem.WHAT TO LOOK ATWhich pages receive traffic Which pages visitors leave from... Forms on Landing Pages Collecting the enquiry.FIELD COUNTAs few as possible.Every field costs submissions.FOR AN... Improving Conversion Systematically A method.THE APPROACHFind where visitors leave Form a view about why Change one thing Measure... Landing Pages for Different Purposes Adapting the structure.FOR A SERVICE ENQUIRYWhat the service is Who it suits What it costs,... Making Contact Easy Reducing friction.WHAT TO OFFERA phone number WhatsApp A short form An email addressWHY... Matching the Page to the Source Message consistency.THE PRINCIPLEThe page must deliver what brought the visitor.WHAT BROKE ITAn... Measuring Your Conversion Rate Knowing where you stand.WHAT TO MEASUREVisitors, and how many contacted you or bought.HOW TO... Mobile Conversion Where most visitors are.WHY IT MATTERS MOSTMost Nigerian visitors are on phones.If mobile... Reducing Form Abandonment People who start and stop.WHY THEY STOPToo many fields A field they do not want to give An error... Structuring a Landing Page What goes where.THE ORDER THAT WORKSHeadline stating what this is A sentence expanding it The... Testing Changes Properly Knowing whether it helped.THE PROBLEM WITH SMALL SITESNot enough traffic for formal testing.WHAT... Testing Your Own Site Properly Seeing it as a visitor does.HOW TO TESTOn your own phone, on mobile data, away from wifi In a... Using Prices to Convert Whether to show them.THE ARGUMENT FOR HIDING PRICESEvery job is different Competitors will see... What a Landing Page Is A page with one purpose.WHAT IT ISA page built for one specific purpose, usually where... What Conversion Actually Means The outcome that matters.WHAT A CONVERSION ISA visitor doing what you wanted: contacting you,... What Every Page Needs The basics.WHAT MUST BE PRESENTWhat you do, clearly Who it is for A way to contact you Evidence... Why Visitors Leave Without Acting The common reasons.THEY DID NOT FIND THE ANSWERThe page did not address what brought them.THEY... Writing Headlines That Work The first thing read.WHAT A HEADLINE MUST DOTell the visitor they are in the right place.WHAT...

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