Reducing friction.
WHAT TO OFFER
A phone number WhatsApp A short form An email address
WHY SEVERAL
Different people prefer different channels.
FOR NIGERIAN CUSTOMERS
Phone and WhatsApp frequently outperform forms substantially.
Many will message when they will not fill a form.
THE TAPPABLE NUMBER
On mobile, the number should dial when tapped.
That is a technical detail with a direct effect on enquiries.
NEVER AS AN IMAGE
A number in an image cannot be tapped or read.
THE FORM
Three fields. Name, contact, message.
Every additional field costs submissions.
WHAT TO STATE NEAR THE FORM
When you will reply.
"We reply within one working day" reduces hesitation.
YOUR HOURS
State them. A visitor who calls outside hours and gets nothing assumes you are not operating.
WHAT TO TEST
Contacting yourself by every channel you offer.
