Enquiries rather than sales.
WHAT CONVERTS
Being contactable Answering the question before they ask Showing prices, at least in range Evidence of real work Speed of response
THAT LAST ONE
Not a page element, and it determines whether an enquiry becomes a customer.
Replying within the hour wins work that replying the next day does not.
WHAT SERVICE PAGES NEED
What the service is Who it suits What it involves Roughly what it costs Examples of work How to get in touch
THE EXAMPLES
Photographs of actual work convert better than description.
THE COST QUESTION
The most common reason people leave without asking.
Give a range.
WHAT TO REMOVE
Vague descriptions Industry language Long pages before the contact details
WHAT TO MEASURE
Enquiries per month, and where they came from.
WHAT TO IMPROVE FIRST
Response time, then the pages.
