Design that is physically produced and handled.
WHAT PACKAGING MUST DO
Identify the product Communicate what it is Comply with labelling requirements Survive handling Work on a shelf among competitors
WHAT TO ESTABLISH FIRST
The regulatory requirements for the product category.
WHAT THOSE TYPICALLY INCLUDE
Ingredients or contents Net quantity Manufacturer details Batch and dates Warnings Registration numbers, where applicable
WHY THIS COMES FIRST
Required information occupies space, and designing before knowing produces a redesign.
WHAT TO VERIFY
Current requirements with the relevant authority, since they change.
WHAT SHELF VISIBILITY REQUIRES
Legibility at a distance Distinction from neighbours A clear focal point
WHAT TO TEST
A printed mock-up, at actual size, among competing products.
WHY PRINTED
Screen previews mislead about size and colour entirely.
WHAT THE DIELINE IS
The template showing cut, fold and glue areas.
WHAT TO RESPECT
Keeping content away from folds and seams.
WHAT TO ACCOUNT FOR
Colour on the actual material, which differs from white paper Varnish and finishes
How the package is displayed: hanging, standing or stacked
WHAT TO PROOF
Physically, before any production run.
