Reusable material.
WHAT A LIBRARY CONTAINS
Photographs of your premises, staff, products and work Video of processes and locations Approved graphics and templates Logo files Music you have licensed
WHY IT SAVES MONEY
Most requests for material are for something you have already produced.
WHAT MAKES IT USABLE
Organisation Naming that reflects content Tags or keywords A single agreed location
WHAT TO TAG
Subject People, where releases exist Location Date Usage rights
WHY USAGE RIGHTS SPECIFICALLY
Material whose licence has expired must not be used again.
WHAT TO RECORD ALONGSIDE ANY IMAGE OF A PERSON
Whether a release exists, and what it permits.
WHAT TO REVIEW PERIODICALLY
Whether material still reflects the business Whether people shown still work there Whether anything has expired
WHY THAT SECOND POINT
Using images of departed staff is awkward and occasionally objectionable.
WHAT TO SCHEDULE
Periodic capture, refreshing the library.
WHAT TO CAPTURE ROUTINELY
Anything new: premises, equipment, products, completed work.
WHY ROUTINELY
Opportunities pass, and reconstruction is expensive.
WHAT TO CONTROL
Who may add to it, so quality holds.
