Getting more from one production.
WHY IT MATTERS
Production is the expensive part; formats are not.
WHAT ONE SHOOT CAN PRODUCE
A long video Several short clips Audio for a podcast Still images Written material from the transcript Quotations for graphics
WHAT TO PLAN IN ADVANCE
Capturing what each format needs, while you are already there.
WHAT THAT MEANS PRACTICALLY
Shooting some material vertically Taking stills as well as video Recording clean audio suitable for use alone Capturing extra detail shots
WHY PLANNING MATTERS
Returning to capture a missing format costs as much as the original.
WHAT REPURPOSING IS NOT
Posting the same file everywhere.
WHAT IT IS
Adapting the material to each format's demands.
WHAT TO ADAPT
Length Aspect ratio Opening, which must suit the platform Captions
WHAT TO EXTRACT FROM ANY INTERVIEW
Self-contained moments that stand alone.
WHY
They become short clips without further work.
WHAT TO BUILD OVER TIME
A library of material you can draw on.
WHAT TO ORGANISE IT BY
Subject, so it can be found when needed.
