Explaining a business or product.
WHAT THE COMMON FAILURE IS
Talking about the company rather than the viewer's problem.
WHAT TO OPEN WITH
The problem the viewer has.
WHAT TO FOLLOW WITH
That it can be solved How, briefly Why you What to do next
WHAT LENGTH SUITS
Shorter than requested, almost always.
WHAT TO RESIST
Including everything the business does.
WHY
A video covering everything communicates nothing.
WHAT TO DECIDE
One message, and what to leave out.
WHAT STYLES EXIST
Live action Animation Screen recording A mixture
WHAT ANIMATION SUITS
Abstract concepts Processes Anything without something to film
WHAT LIVE ACTION SUITS
People, premises and physical products.
WHY THAT MATTERS COMMERCIALLY
Filming real staff and real premises builds trust that stock footage cannot.
WHAT TO AVOID
Stock footage of unrelated offices and handshakes Music that overwhelms Jargon Claims you cannot support
WHY THAT LAST POINT
Unsupported claims create regulatory and reputational exposure.
WHAT TO END WITH
A single, specific action.
