Getting work seen.
WHAT TO DECIDE
Where it will be published In what versions When Who is responsible
WHAT PLATFORMS DIFFER IN
Dimensions and durations Compression applied How content is surfaced What performs
WHAT TO PREPARE PER PLATFORM
A version fitting its requirements, rather than one file everywhere.
WHAT METADATA MATTERS
Titles Descriptions Tags or keywords Thumbnails
WHY THUMBNAILS MATTER MOST
They determine whether anything is clicked.
WHAT MAKES A GOOD ONE
A clear subject Readable text, if any Contrast that survives a small size Honesty about the content
WHAT DISHONEST THUMBNAILS COST
Viewers who leave immediately, which platforms notice.
WHAT HOSTING YOUR OWN VIDEO REQUIRES
Bandwidth, which is substantial Encoding at several qualities A player
WHAT PLATFORMS PROVIDE INSTEAD
All of that, free, in exchange for their presence and rules.
WHAT TO WEIGH
Control against cost and reach.
WHAT TO KEEP REGARDLESS
Your own copy of everything published.
WHY
Platforms remove content, change terms, and close.
