Getting work signed off.
WHAT MAKES REVIEW DIFFICULT
Feedback arriving from several people Comments that are vague Changes requested after approval No record of what was agreed
WHAT TO ESTABLISH
One person consolidating feedback A deadline for it A defined number of rounds
WHAT REVIEW TOOLS PROVIDE
Comments attached to a specific moment or area.
WHY THAT HELPS
It removes ambiguity about what is being discussed.
WHAT TO SEND FOR REVIEW
A watermarked or lower-quality version, where appropriate.
WHY
It prevents unapproved work being used.
WHAT TO ASK REVIEWERS
What is not working, and what the piece must achieve.
WHAT TO PUSH BACK ON
Changes that damage the purpose Feedback that is personal preference Requests outside agreed scope
HOW TO PUSH BACK
By referring to the agreed brief, without argument.
WHAT TO CONFIRM IN WRITING
Approval, and what it covers.
WHAT TO TREAT AS NEW WORK
Anything requested after that.
WHAT TO VERSION CLEARLY
Every revision, numbered.
WHY
Discussing the wrong version wastes everyone's time.
WHAT TO ARCHIVE
The approved version, marked as final, with the approval.
