Images and video for feeds.
WHAT THE CONSTRAINTS ARE
Small screens Muted playback Very brief attention Platform-specific dimensions Compression applied on upload
WHAT THAT DEMANDS
Large readable text Captions The point made immediately Assets sized correctly per platform
HOW QUICKLY THE POINT MUST ARRIVE
Within the first seconds, before a scroll.
WHAT TO PUT FIRST
The most interesting moment, not an introduction.
WHAT DIMENSIONS TO PREPARE
Square, for feeds Vertical, for stories and short video Wide, where supported
WHAT TO NEVER DO
Post one wide image everywhere.
WHY
It appears small and cropped badly on most surfaces.
WHAT PLATFORM COMPRESSION DOES
Degrades images and video on upload.
WHAT REDUCES ITS DAMAGE
Uploading at the recommended dimensions Avoiding fine detail and thin text Exporting at high quality
WHAT TO KEEP CONSISTENT
Colour, typography and treatment, so posts are recognisable.
WHAT TEMPLATES PROVIDE
Speed, and consistency.
WHAT TO BUILD
A small set, for your recurring post types.
WHAT TO CHECK
Every asset on an actual phone, before publishing.
