Making graphics move.
WHAT MOTION GRAPHICS ARE
Animated text, shapes and graphics, rather than characters.
WHERE THEY ARE USED
Titles and lower thirds Explainer videos Logo animations Data and process visualisation Social content
WHAT MAKES MOTION FEEL GOOD
Easing, rather than constant speed Anticipation before a movement Follow-through after it Overlapping timing between elements
WHY EASING MATTERS MOST
Linear movement looks mechanical, and nothing physical moves that way.
WHAT TO AVOID
Everything moving at once Movement with no purpose Durations that are too long Effects applied because they exist
HOW LONG SHOULD A TRANSITION BE
Short. Most are twice as long as they should be.
WHAT AN EXPLAINER VIDEO REQUIRES
A script first A storyboard Then animation
WHY THE SCRIPT FIRST
Animating before the words are settled means animating twice.
WHAT A STORYBOARD PROVIDES
Agreement on what appears, before expensive work begins.
WHAT TEMPLATES PROVIDE
Speed, for routine needs.
WHAT THEY COST
Looking like everyone else using them.
WHAT TO CUSTOMISE
Colours, type and pacing, to match your brand.
WHAT TO RENDER
Test sections, before committing to a full render.
