Portraits and business images.
WHAT MAKES A PORTRAIT WORK
The subject being comfortable Light that suits their face A background that does not compete Expression that is genuine
WHY COMFORT MATTERS MOST
Tension is visible, and no technique conceals it.
WHAT HELPS
Talking rather than directing constantly Shooting more than you need Giving something to do with hands Explaining what you are doing
WHAT LIGHT SUITS FACES
Soft, slightly above and to one side.
WHAT TO AVOID
Direct overhead light Light from below Harsh midday sun
WHAT TO DO IN MIDDAY SUN
Move into open shade.
WHAT BACKGROUNDS TO CHOOSE
Simple, and darker or lighter than the subject.
WHAT TO CHECK BEFORE SHOOTING
What is behind their head Whether clothing is straight Whether anything distracting is in frame
WHY THAT FIRST POINT
Objects appearing to grow from a head are the commonest avoidable error.
WHAT PERMISSION REQUIRES
Consent to photograph, and separate consent to publish.
WHY SEPARATE
Agreeing to be photographed is not agreeing to appear in advertising.
WHAT TO OBTAIN IN WRITING
A release, for any commercial use.
WHAT TO BE ESPECIALLY CAREFUL WITH
Images of children, which require parental consent.
