The summary.
ON HOMEPAGES
Say plainly what the business does, at the top. Not a slogan, not a slideshow — people see the first panel and rarely wait.
Test by showing it for five seconds and asking what the business does.
SHOW PRICES
It is the most searched-for information and the most commonly hidden.
For custom work, give a range or say what it depends on. "Contact us" alone loses people who will not.
PUT THE PHONE NUMBER FIRST ON CONTACT PAGES
Tappable, never in an image. Most enquiries here arrive by phone or messaging.
Include a landmark as well as an address — it matters more for navigation here.
Test your own contact form monthly. Broken forms are common and silent.
LIMIT OPTIONS AND RECOMMEND ONE
Beyond three or four, people struggle to choose and frequently choose nothing.
ONBOARDING SHOULD REACH THE FIRST USEFUL OUTCOME
Not tour the features. Anything requiring explanation is a design problem deferred.
CONFIRMATIONS PREVENT SUPPORT REQUESTS
Include a reference, what happened, and what comes next. Doubt causes repeat submissions.
WHAT BUILDS TRUST HERE
A real address, real photographs, named people, a working number, and clear prices.
A copyright notice several years old suggests the business is closed.
