The whole category in one page.
THE HONEST POSITION
Most people who register domains speculatively lose money.
They pay renewal fees for years on names nobody wants. A portfolio's cost is names multiplied by years held, and it compounds.
WHAT MAKES A DOMAIN VALUABLE
Someone wants it specifically. That is the whole answer.
Before acquiring anything, name the buyer. If you cannot, it is speculation.
WHY AVAILABILITY IS A WARNING
If it is available, nobody has wanted it enough to register it.
WHAT NOT TO TRUST
Automated valuations, search volume, and asking prices.
Research completed sales instead. Asking prices tell you nothing.
THE CHEAPEST SALES CHANNEL
A simple landing page on every name you hold, with a monitored contact address.
That is how most enquiries arrive, and an unanswered enquiry is a lost sale.
FOR COMPLETING A SALE
Use escrow for anything of meaningful value.
THE LEGAL LINE
Never register names matching established brands, deliberate misspellings, or anything intended to attract another business's visitors.
That is a dispute you will lose.
PRUNE ANNUALLY
Money already spent is gone. The only question is whether next year's renewal is worth paying.
