What goes wrong.
REGISTERING TOO MANY
Renewal costs compound and most never sell.
REGISTERING WHAT IS AVAILABLE
Availability usually means nobody wanted it.
RELYING ON AUTOMATED VALUATIONS
Frequently inaccurate in both directions.
CONFUSING SEARCH VOLUME WITH DEMAND
Nobody searches for domains. Buyers want specific names.
PRICING UNREALISTICALLY
Produces no enquiries, so you learn nothing.
NOT ANSWERING ENQUIRIES
The commonest way a sale is lost.
NO LANDING PAGE
Names pointing nowhere capture nothing.
IGNORING TRADEMARK RISK
A dispute you will lose, and costs.
LOSING NAMES TO EXPIRY
Auto-renewal and current payment details prevent it.
TRANSFERRING BEFORE PAYMENT
Use escrow for anything meaningful.
NEVER PRUNING
Holding names for years after it is clear they will not sell.
