Defensive registration.
WHAT THIS MEANS
Registering names to protect your business rather than to sell.
WHAT TO CONSIDER REGISTERING
Your business name in the main extensions Common misspellings, if the name is easily mistyped Your name in the local extension and a global one
WHAT NOT TO DO
Register dozens of variations.
Cost accumulates and the protection is marginal.
WHAT TO PRIORITISE
The extensions your customers would actually try Anything a competitor could use to confuse
WHAT TO DO WITH THEM
Redirect to your main site.
Not leave them pointing nowhere.
WHAT TO SECURE ALONGSIDE
Your domain in the registrar account you control Registrar lock enabled Auto-renewal enabled
WHAT TO CHECK
That someone has not registered a similar name already.
WHAT TO DO IF SOMEONE HAS
Establish whether it is being used to mislead.
If so, take advice.
WHAT TO BUDGET
A modest annual amount for protective registrations.
